Miller, K. & Maddox, J. (2025). On Air and On TikTok: How Broadcast Journalists Use the Growing Social Media Site. Journal of Broadcasting and Electronic Media.

Maddox, J. (2024). A social media professor, mediated: Being subject, object, and spectator in #BamaRush TikTok. Platforms & Society.

Maddox, J. (2023). The Internet is for Cats: How Animal Images Shape our Digital Lives (Rutgers University Press)

Maddox, J. (2022). Micro-celebrities of Information. Mapping calibrated expertise and knowledge influencers among social media veterinarians. Information, Communication, & Society.

Maddox, J. (2021) On the limits of platform-centric research: YouTube, ASMR, and affordance bilingualism. International Journal of Communication.

Maddox, J. (2020). What do creators and viewers owe to each other? Microcelebrity, reciprocity, and transactional tingles in the ASMR YouTube community. First Monday, 26(1).

Maddox, J. (2020). The secret life of pet Instagram accounts: Joy, resistance, and commodification in the internet’s cute economy. New Media & Society.  doi:10.1177/1461444820956345

Maddox, J. & Creech, B. (2020). Interrogating LeftTube: ContraPoints and the possibilities of critical media praxis on YouTube. Television & New Media.  doi:10.1177/1527476420953549

Social Media Platforms & The Tech Industry

Quick, M. & Maddox, J. (2024). Us, Them, Right, Wrong: How TikTok’s Green Screen, Duet, and Stitch help shape political discourse. First Monday 29(3).

Maddox, J. & Gill, F (2023) Assembling “Sides” of TikTok: Examining Community, Culture, and Interface through a BookTok Case Study Social Media + Society.

Maddox, J. (2023). “More Real, or Just More Surveillance? Panopticism and Shifting Authenticity Paradigms in BeReal.” Convergence: The International Journal on New Media Technologies

Creech, B. & Maddox, J. (2022). Thus spoke Zuckerberg: Journalistic discourse, executive personae, and the personalization of tech industry power. New Media & Society.

Maddox, J. and Kanthawala, S. (2022). The revolution will be forwarded: Interrogating India’s WhatsApp Imaginary. Journal of Communication Inquiry.

 Kanthawala, S. and Maddox, J. (2022). Hiding in the echo chamber: Fact-checking failures and individual strategies of accuracy determination on WhatsApp in India. Asian Journal of Communication.

Maddox, J. & Malson, J.  (2020). Guidelines without lines, communities without borders: Challenging the marketplace of ideas metaphor in social media platform policies. Social Media + Society 6(2). doi:10.1177/2056305120926622

Chess, S., & Maddox, J. (2018) “Kim Kardashian is my new BFF: Video games and the looking glass celebrity.” Popular Communication, 16(3), 196-210

Feminist Media Studies

Creech, B. and Maddox, J. (2022). Of essential workers and working from home: Journalistic discourses and precarities of a pandemic economy. Journalism.

 Maddox, J. & Creech, B. (2021). Leaning in, pushed out: Postfeminism, pandemic labor, and journalistic discourse. International Journal of Cultural Studies 25(2).

Maddox, J. (2019) “‘Be a Badass with a Good Ass’: Race, Freakery, and Postfeminism in the #StrongIsTheNewSkinny Beauty Myth. Feminist Media Studies.  DOI: 10.1080/14680777.2019.1682025

Maddox, J. (2018). “Fear and selfie-loathing in America: Identifying the interstices of othering, iconoclasm, and the selfie.” The Journal of Popular Culture, 51(1), 26-49.

Maddox, J. (2017). “Of internet born: Idolatry, the Slender Man meme, and the feminization of digital spaces.” Feminist Media Studies, 18(2), 235-248.

Maddox, J. (2017). “Guns don’t kill people…selfies do”: Rethinking narcissism as exhibitionism in selfie-related deaths. Critical Studies in Media Communication, 34(3), 193-205.

Social Media Research Methods

Maddox, J. (2024). Using Creator Studies Insights to Optimize Participant Recruitment on TikTok. The Communication Review.

Published Reports and Commentaries

Rauchberg, J. & Maddox, J (2025). “She’s my bitch eating crackers”: Influencer snark and the digital gossip economy. Feminist Media Studies.

2023 Microsoft Research New England Social Media Collective Report on Generative AI and the Creator Economy. Spring 2024.

Creech, B. & Maddox, J. (2022). “Having it all despite a pandemic? Post-feminist precarity in journalistic discourse during the COVID-19 pandemic.” Communication Research Associates: Media Report to Women. Winter 2022 issue.